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New Media Marketing – step up to the plate!
In years past, products were sold personally. They were marketed through cajoling, persuasion, and to some extent even manipulation. This is somewhat humiliating on the part of the seller, especially if he is not born as a natural salesperson. This is also usually annoying to the targeted customer. Such marketing strategy wastes a lot of time and effort, both on the part of the seller and the buyer. With the advent of new production and development technologies, new products and services were invented. This gives rise to the evolution of new media marketing.
Today, there are many different forms of media used in new media marketing:
- Newspapers, magazines, radios, and televisions are now deluged with advertisements.
- Posters, leaflets, flyers, and banners are also used as advertising tools.
- Business cards and brochures are handed personally to people or sent through snail mail.
A Little History Of New Media Marketing
During the industrial age, mass production became very efficient. More products were produced at a lesser cost and with fewer man hours used. This gave rise to more product variants such as toothpaste and shampoo, as well as more models of machines like automobiles. More luxury products were also developed such as facial wash, nail cream, hair colorant, foot moisturizer, and many others!
To market these non-basic or not-so-essential products, the psychological psyche of the individual was targeted. Specifically targeted was the self esteem of a person, which was identified by Abraham Maslow, a renowned psychologist, as one of the “needs” of individuals. Very popular celebrities in the field of entertainment and sports were employed as commercial models.
The ads were very costly, although very effective, because the customers liked to be identified with their favorite celebrities, though indirectly, by using the products that they were endorsing. This part in the evolution of new media marketing is responsible for making the products and services very expensive.
Today, more sensible businessmen use other forms of new media marketing strategies that are more cost efficient, such as…
- Giving product samples, free trials of products and services, price discounts, and product giveaways.
- Hiring staff to promote products through demos in supermarkets, schools, and other places where there are a greater number of potential customers.
- Showing testimonies of satisfied product users on TV, newspapers, and magazines.
- Providing before- and after-sale services like free deliveries and installation, warranties and free spare parts replacement, and toll-free twenty-four hour call center services that accommodate customer inquiries and requests.
All these methods, as well as new media marketing technologies effectively attract buyers, and even the most discriminating customers. More importantly, they have specific appeal to practical individuals.
But in today’s high-tech world, advertisements are becoming subliminal. Articles are written by regular columnists in tabloids, newspapers, magazines and new media marketing platforms discretely, mentioning a particular brand of a product. Photos of popular celebrities wearing a particular product, in which brands are conspicuously shown, are seen in tabloids, magazines and online using unique new media marketing technologies. These are effective to customers because many have the tendency to think that the product is really good, believing that the photograph and its publication is just coincidental.
The creative evolution of new media marketing strategies provides a great relief to both the customer and the seller. For one, the buyer no longer needs to be directly pressured by persistent salesmen to buy a product or service – no longer wasting time and energy. And more importantly, New Media marketing liberalizes the entire marketing process.
Enter The New Media Marketing Technology Of Online Video
Experts agree the best thing you can do to grow your business online today is to create a new media marketing promotional video. It is a powerful promotion tool that only requires a one-time investment, and then can be used for months or years to come.
New media marketing video never sleeps…
The magic of new media marketing video is that it works tirelessly for your business 24 hours a day, 7 days a week. It is the most effective way to communicate your business to thousands of potential customers. It can be used on your website, blog, and all of your social networks and other new media marketing platforms to create a continuous stream of traffic to your website.
New media marketing video is the language of today’s consumer…
You may be surprised to learn that YouTube is the second most used search engine on the Internet. In fact, new media marketing video viewing now accounts for 60% of all Internet traffic. Amazingly there are over 30 billion videos viewed per month in the US alone.
Using new media marketing video will make your business jump off the page and creates a personal connection between customers and your business. In addition, using new media marketing video to showcase your business will also increase your ranking in organic search results to push your business to the top of the major search engines.
New media marketing video converts prospects into buyers like no other medium…
In a recent survey of movie goers, 48% watch little to no TV at all, 49% don’t subscribe to newspapers and 52% listen to little or no media. This gives interactive new media marketing technologies a distinct advantage over other platforms. Studies have shown that prospects respond to new media marketing video 3-4 times more readily than the written word.
Eagle web video provides the very best in quality new media marketing techniques for today’s forward thinking business owners through professional video production, marketing and syndication, in order for them to beat their competition – every time!
So, are you interested in knowing more? Do you think that Eagle Web Video! and New Media Marketing could help YOUR business? Do you have Questions?